Launch aims to help churches launch or relaunch their student ministries. Eran Holt, Director of Lead the Generation, and Jared Berry, New York Ministry Network Nextgen Director, emphasize the importance of youth ministries in changing students' lives and impacting communities. They guide how to get the most out of the Launch experience, including praying, focusing on the video content, taking notes, asking questions, and engaging with the cohort and coach. They encourage participants to prioritize the coaching calls and cohort meetings, reminding them they are not alone in this journey.